Product Marketing Manager

Company Description

Join The Game! 

Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

As part of the Game team, working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc.), you will oversee the marketing of a free-to-play game throughout its entire life cycle, from strategy to execution. 


  • Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
  • Maintain the game brand identity (title, packaging, tone of voice, marketing storytelling…)
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Develop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR…)
  • Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager
  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
  • Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions…)
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
  • Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
  • Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms


  • 3+ years in consumer marketing, ideally in online entertainment or social products 
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole 
  • Strong analytical skills with a meticulous mind 
  • Creative spirit capable of creating innovative marketing programs that are result-oriented 
  • Strong leadership skills 
  • Talented communicator with an excellent grasp of the English language 
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.)

Additional Information

Why Join Gameloft?

  • You want to work in an exceptional industry and create games downloaded more than 1 billion times per year

  • You want to be part of a talented and supportive team of pioneers who have a passion for creating video games

  • You want to contribute to a vibrant and dynamic atmosphere

  • You want to join a global company and meet great people around the world

  • You will work on a permanent contract with competitive remuneration

  • You are looking for a fun place to work in the heart of the city (but for now you can remain safely working at home)


If you are interested in our job offer, please send a CV. Applications will be processed in confidentiality. All qualified candidates will be asked to take a skills assessment test.

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Location: Sofia, Bulgaria

Date posted: 2021-12-16