Partner Marketing Manager



Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Partner Marketing Manager, SIE (A/E/JA) 

San Mateo, CA (hybrid) 

Today we’re blazing a trail into the future of entertainment systems, games and apps with PlayStation 4, and we connect players to us and each other with services such as PlayStation Plus and PlayStation Network.

About the Team: We are a team of experienced leaders with a strategic and creative mindset whose mission is to establish, build and maintain positive relationships with third party publishers and developers by understanding their portfolio, evangelizing their products and delivering best in class client service. We develop marketing strategies and business opportunities to innovate and integrate third party experiences with our brand to build a long-term value.

About the Role: As a Partner Marketing Manager you are a pioneer within TPR, responsible for tailoring the global marketing strategy to fit your designated account regional needs with oversight from the Global Partner Marketing Manager. The role encompasses regional segmentation strategy, cross-functional communication, and competitive analysis with a key focus on data-driven decision making and lifecycle management to grow and deliver on the business unit’s revenue goals.

Key Responsibilities:

  • Regional Strategy - Ingest the global marketing plans and strategies provided by the Global Partner Marketing Manager for designated third party publishers and tailor it for your applicable regions. This requires collaborating with the regional Account Manager, Platform Marketing as well as Store & Services to determine aligned priorities, consulting with the Global Partner Marketing Manager and delivering rollout plans
  • Regional Strategy - Work closely with the Global Strategy & Planning and regional marketing and media teams to understand trends, markets and segmentation for each of your designated regions to influence global strategy
  • Regional Strategy - Tailor the global consumer engagement and acquisition strategy for lifecycle management for your assigned accounts in your region. This includes refining segmentation, message matrices, testing & optimization plans, and measurements for success all while ensuring the Global Partner Marketing Manager is aligned
  • KPIs / Goals - Track and communicate performance of regional partnership and account goals internally with strategic advice and analysis on measurable analytics
  • Marketing - Fully own the modification of the global partnership narrative and platform advantage message to be used across marketing efforts regionally while consulting with the Global Partner Marketing Manager
  • Marketing - Regionally track competitive activities (platform, publisher, title) to understand changing market dynamics to influence regional and global campaigns. Ensuring to keep the Global Partner Marketing Manager well informed and updated on learnings
  • Marketing - Create and present incremental ATL and BTL support recaps for partnerships and portfolio titles to demonstrate the value of PlayStation with learnings and recommendations
  • Marketing - Develop and present go-to market plans for AAA portfolio titles regionally with oversight from the Global Partner Marketing Manager
  • Contractual Commitments - Facilitate regional discussions and planning for contractual marketing commitments including communication, reviewing creative, ensuring PlayStation advantage integration meets standards and lead all BTL from beginning to end.
  • Contractual Commitments - Work in partnership with media, hardware marketing as well as retail marketing teams to review and track all regional ATL and co-marketing activations against both partnership and portfolio titles
  • Account Health - Serve as the trusted point of contact for assigned accounts by monitoring overall health, identifying challenges, translating business needs into solutions, advocating internally at SIE for account, proactively providing best practices and remaining highly engaged and focused on account needs.
  • Misc - Lead special projects as assigned

Key Tasks:

  • Partner with the Regional Account Lead and Partner Marketing Group Manager to monitor performance of accounts and provide campaign management and marketing strategy recommendations to improve performance to the Global Partner Marketing Manager
  • Track, report and analyze effectiveness and impact of BTL marketing efforts across the full spectrum of PlayStation owned social media channels including, but not limited to, Twitter, Facebook, YouTube and Instagram, CRM
  • Foster positive internal relationships to help internal teams succeed and achieve their objectives
  • Represent the Partner Marketing team as the principal contact for designated accounts and deliver professional presentations at internal summits and training events in front of key leaders and executives throughout the organization when the Global Partner Marketing Manager cannot be present
  • Collaborate with assigned publishers to build and customize strategies to fuse both their priorities and PlayStation’s into a cohesive, regional, go-to market plan
  • Drive publisher calls and in-person meeting logistics including setting up appropriate technology, sending out agendas and formulating recap notes for assigned portfolio accounts

Job Requirements for a Successful Candidate:

  • At least 4 years of Brand, Product or Partner Marketing experience within gaming or top companies of entertainment preferred
  • Excellent interpersonal and communication skills to work effectively and professionally cross-functionally as well as with our external partners
  • Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results
  • Distinctive problem-solving, strategic-thinking, and analytical capabilities
  • Must apply quantitative analysis and business judgment to analyze the SIE business. Will identify opportunities based on analysis, current market conditions, and a complete understanding of both SIE and account objectives and plans. Frequently contributes to the development of new theories and methods
  • Motivated, self-starter with the ability to solve problems efficiently and the confidence to respond with appropriate level of urgency to situations
  • Very organized with attention to detail, can prioritize a varied workload and successfully manage multiple deadlines with a busy schedule
  • An interest in, and knowledge of, video games is essential
  • Highly computer, social media and technology literate including proficiency in MS Office and G Suite

Help us to see you…

  • Are collaborative, a team player and a creative problem solver
  • Approach everyday situations with critical thinking
  • Can communicate effectively and build long-lasting working relationships
  • Are confident and articulate for public speaking and presenting
  • You are respectful, accountable and an entrepreneur


Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.


Date posted: 2022-07-23